What Reserved members get now
Reserved by Spotify, the ticket program that gives eligible Premium subscribers a dedicated purchase window before general sale, is adding three features. Personalized share cards, setlist playlists and an in-app destination for show details all start rolling out today (opens in a new tab).
- Works with
- Spotify Premium, with a linked Ticketmaster account
- Eligible users
- Premium subscribers ages 18+ in the U.S. and Canada
- Ticket limit
- Up to two tour tickets held per eligible subscriber
- Purchase
- Completed on Ticketmaster via Buy now
- Sign-up
- No separate sign-up required
The first share card appears once a listener is selected for a Reserved offer, and a second arrives after a ticket purchase. Each card carries the listener's name along with the artist, show details and Reserved badging, and can be posted to social or a group chat.
Spotify says setlist playlists will become available as participating tours begin their shows. Buying Reserved tickets unlocks a tour playlist on the event page, using setlist.fm data. Spotify says updates following each performance will capture new additions and unexpected songs as they happen, with the event page showing what was played after the concert.
How to find offers and what to turn on
The new in-app destination is reachable through Home and Your Library, and gathers share cards, setlists, event details, venue information and past performances in one place. Selected listeners get their offer by email, push notification and Your Updates, so notifications for live concerts and events need to be enabled, along with location settings for Spotify.
Spotify says it identifies top fans through listening, saving and sharing activity. Recent offers include Metallica, beabadoobee and Jonas Brothers.
The Live Events hub can be found by searching live events in the app, and the Concerts Near You playlist refreshes regularly on Wednesdays. Spotify's Head of Live Events is Rene Volker, and a Q&A with him has been published on Substack.
Spotify says the two-ticket hold expires when the subscriber's buying window ends. Available dates and seats can vary.